Category: Sales

Stop Guessing Why Your Building Business Feels Stuck
And start fixing it—in just 20 minutes.

Most custom home builders I talk to think they have a sales, marketing, or team problem.

So, they hustle harder. Spend more on SEO (and other things that waste money).

Hire (and fire) faster.

But the business still feels heavy. The stress doesn’t go away. The profits don’t climb. The free time? Non-existent.

Here’s why:

👉 Every building business has ONE core constraint at a time.

Until you find it—and fix it—you’re just rearranging deck chairs on the Titanic.

Maybe you think you need more leads.
But what if your real issue is pricing and positioning, or that you’re saying yes to the wrong clients?

Maybe you’re blaming your team.
But it’s actually a lack of systems forcing you to babysit every job site.

Or you’re convinced marketing is the problem—
When in reality, your margins are too thin to scale safely.

Reality? —You’ll never see it on your own.
You’re too deep in sawdust and selections to notice what’s really holding you back.

That’s exactly why I offer the Free 20-Minute Builder’s Blueprint Call.

It’s not a sales pitch.
It’s a fast, tactical conversation where we pinpoint your biggest bottleneck—the one thing suffocating your growth, stealing your time, and capping your profits.

I’ve helped builders stuck at $2M break through to $10M+ by solving this exact problem.

And it always starts with seeing what you can’t see alone.

I’ve opened a few slots this week for sharp builders who are tired of guessing—and ready to get unstuck.

👉 [Book Your Free 20-Minute Blueprint Call Here]

No fluff. No wasted time. Just clarity, direction, and the next steps to finally breathe again in your business.

Find your constraint. Fix it. Scale on your terms.

Talk soon,
Rodric Lenhart

P.S. These spots don’t stay open long. If you’re serious about getting your time, sanity, and profits back—grab your call now before they’re gone.

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PPS – I help custom homebuilders doing at least $3M a year scale while reclaiming their time, sanity and profits. 

We talk about time a lot around here. Because when we can get your time back, all other metrics go up – profits, build quality, client satisfaction, family dynamic, relationships, health, and more… 

I’ve built, bought, sold, and developed $100M worth of projects in the last 20 years – and at the same time visited 65 countries on 6 continents. It’s possible. I’ve lived it. And you can too. 

So if you have all the free time you’ve ever dreamed of and your business runs like a well oiled machine – I probably won’t have much for you here. You can unsubscribe below – no harm, no foul. 

But if you want to escape the adult daycare that is your day-to-day and build an empire… you’re in the right place.

In a world where humility often teeters on the edge of self-doubt, there lies a vital truth for every entrepreneur and business leader—a truth which, if embraced, can fundamentally alter our perceptions of sales and service.

That truth?

Believing you are truly the best at what you do is not just advantageous; it is essential. Here’s why.

Confidence as a Foundation for Service

The journey of mastery in any field doesn’t conclude with the acquisition of skills or accolades. It culminates in an unwavering belief in your ability to make a significant impact. This conviction—your inherent capability to help others—not only propels you forward but also dismantles any sales resistance in your path.

Sales resistance often arises from a series of complex, limiting beliefs. Many of us recoil at the notion of ‘selling,’ conjuring images of insistent storefronts, grimy used car guys or cold calls at dinner time. However, herein lies the shift: selling, at its core, is not about the transaction; it’s about offering a solution, a service capable of improving or even transforming lives.

The Necessity of Knowing You Are the Best

Believing in your unrivaled ability to serve your clients changes everything. It transforms the act of making an offer from a menial task into a moral imperative. If you possess the knowledge, skills, or products that could solve problems, enhance quality of life, or accelerate success, withholding them due to your personal hang-ups around sales is not an act of humility—it’s a disservice.

Imagine you have the cure to a common, pressing problem. Would you hesitate to offer it out of fear of ‘selling’?

Likely not…

You would feel compelled to share it, even shout it from the rooftops if necessary. This mindset shift is what makes the difference between where you are – and where you want to be.

Your service, your skills, your product—they are the ‘cure’ your audience needs. Believing you are the best is not arrogance; it’s an acknowledgment of the value you bring to the table.

Transforming Sales Resistance into an Act of Service

Genuinely believing in your capacity to help and being the best at what you do transforms any sales resistance into an act of service. Viewing your offers through the lens of service—to improve, enhance, solve, or uplift those around you—transcends the traditional sales call. You’re not selling; you’re serving. You’re not pushing a product; you’re providing a pathway to a solution.

This conviction in your craft and service shifts the focus from yourself—your fears of appearing ‘salesy,’ your limiting beliefs about money and sales—to the individuals you aim to serve. It becomes less about whether you can make the sale, and more about whether you can afford not to extend your help.

Putting It All To Work

Believing that you are the best at your craft is not optional; it is everything. This very belief serves as the antidote to sales resistance, transforming it into an act of service. It’s a commitment to ensure that your own limiting beliefs do not obstruct others from accessing the solutions they need – your solutions.

So.. now that we know better… who can we serve today?

Always in your corner,

Rodric